A selection of projects across product design, UX strategy, and visual design — built with real users in mind.
A 4-month UX redesign for Taiwan's leading Japanese learning platform. Through user research, usability testing, and iterative design, we increased course conversions by 35% and cut abandonment by 40%.
Designed and built a responsive crypto portfolio tracker in 2 weeks at Le Wagon Bootcamp. Real-time dashboard with dark mode, visual gain/loss indicators, and 4.9/5 user satisfaction.
UX design for a live iOS audio news app — AI-curated feeds, EN/ZH bilingual toggle, BGM tuning, and one-tap sharing flow. Four core user journeys from onboarding to daily habitual use.
Branding and website builds for F&B, beauty, and lifestyle clients — from Taiwan to Australia.
Zhubei duck noodle specialty — bold Victory Red branding, bilingual site, food photography that sells itself.
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Artisan bakery in Zhubei — natural yeast, French butter, zero additives. Forest green palette, handcraft focus.
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Guizhou beef noodles, Taoyuan · Since 2004. Heritage red branding for a media-covered 20-year institution.
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Couple-founded fried chicken brand — fresh daily, zero frozen, self-made marinade. Flame orange branding.
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Thai milk tea, Zhongli Night Market — trilingual (ZH/EN/JP) site with all-Thai imported ingredients.
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Gold Coast salon — Organic Keratin specialist, blonde balayage, bridal styling. Champagne gold Framer site.
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Modern brand website on Netlify — mobile-first design, clear positioning, fast global CDN delivery.
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