A premium hair and beauty website for Jina, a Gold Coast specialist in Organic Keratin Treatments, thick and curly hair, blonde balayage, and wedding hair & makeup. The site needed to feel as polished and trustworthy as Jina's work itself.
Jina is a solo beauty specialist on the Gold Coast, Australia — known for her expertise in Organic Keratin Treatments, curly and thick hair, blonde balayage, and bridal styling. Clients book via WhatsApp, so the site's entire job was to build trust instantly and make the path to booking as frictionless as possible.
Almost all of Jina's bookings come through WhatsApp on mobile. The site needed to load instantly, communicate expertise at a glance, and make the WhatsApp booking button the most obvious thing on every page — without feeling pushy.
Organic Keratin, thick and curly hair, blonde balayage — these are high-trust, high-investment services. The site needed to clearly communicate Jina's specific specialisations so the right clients feel confident they're in expert hands before even making contact.
The palette draws from soft blush pink — feminine, elegant, and welcoming. Paired with light rose accents and warm cream, it creates a gentle, luxurious atmosphere perfect for a beauty salon.
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Display / Headings
Jost 900
Elegant, modern, premium feel
Body / Service Copy
Experience expert Organic Keratin Treatments and natural event makeup — specialising in thick, curly hair and blonde balayage.
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Six core service categories, each presented with clear descriptions, starting price guidance, and WhatsApp booking paths — so clients know exactly what to expect before they reach out.
Specialist treatment for thick, frizzy, and curly hair. Natural formula, long-lasting results.
Precision cuts tailored to hair type, face shape, and lifestyle — from casual to editorial.
Signature sun-kissed colour — hand-painted, natural-looking, low-maintenance.
Volumising and smoothing blow-dry for any occasion. Extensions-friendly technique.
Bridal upstyles and natural event makeup for the bride and wedding party.
Full colour, toning, highlights and fashion colours — all with scalp and hair health in mind.
By putting the WhatsApp booking flow front and centre, clearly communicating specialist credentials, and letting portfolio imagery lead, the site is designed to turn first-time visitors into booked clients with minimal friction.